Victoria:    High Country

Beechworth Honey

Beechworth Honey

Corner Ford & Church Street
(PO Box 450 Corowa, NSW 2646)
Beechworth, Victoria 3747

Contact Person: Karen Mills
Phone: 03 5728 1432

It all started back in the 1880's when Jodie's grandfather Benjamin Goldsworthy was mining for gold at Beechworth during the heady gold-rush days. It did not take him long to realise that there was a better living to be made supplying liquid gold.

He spent his days chasing blossom for his bees in the surrounding eucalypt forests of the north east. Jodie and Steven represent the fourth generation of this family tradition which is today the largest privately owned honey company inAustralia.

The Beechworth Honey label and company was developed in order to try to take
more control of the company's marketing options for the product that they and their family produced and to offer their fantastic 100 percent pure Australian honey to consumers everywhere.

Soon the product was having success in wider niche geographic locations and then in food service and supermarket outlets through different states. Steven is responsible for the sourcing of honey from a wide range of beekeepers as well as managing the packing and logistics operations.

Beechworth Honey also has an established customer list in the growing food service and commercial market segments and more recently has established growing export markets in Asia, USA and the Middle East.

Beechworth Honey's manufacturing and marketing continues to expand through the company's diversification into the tourism industry. Brand awareness and loyalty is being built through the opening of the unique Beechworth Honey Experience, backed by two years planning and development and opened in March, 2008. This provides the ideal opportunity for visitors to see live bees, enjoy the free educational honey tour and taste amazing pure Australian honey.

This specialised honey-based tourism experience operates in the historic town of Beechworth in North East Victoria and has gained the support of the regional tourist bodies and welcomes around 100,000 visitors each year.

Beechworth Honey is sold at Beechworth Honey Experience, as well as national supermarkets and specially selected gourmet delis and grocers.

Open: seven days a week 9.30am to 5.30pm

DIRECTIONS: Corner of Ford and Church Street, Beechworth (a two-minute walk from the Post Office).

GPS coordinates: -36.3609100000, 146.6851314000

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